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Global Help & Rescue Platform
- People Helping People & Animals – Globally
- Analytics for governments & NGOs
- Retail advertising
- Mass citizen subscriptions
- NGO and FBO subscriptions
- NGO organization administration
- Web based – self-administered = Low Overhead
- Mass communication service
- Chat
Investor Summary
90 Second Summary
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Environment
There are few opportunities that come along that are truly in a completely new and untapped industry. The investor opportunity to move first and in a big way creates an environment for uncommon success. PubSafe is one of these opportunities.
For some reason the emergency management industry has missed the opportunity and value of crowdsourced data before during and after emergencies and disasters. Everyone is planning based on research, historical data, and models but have failed to recognize the value of real-time data throughout an event and the life cycle of planning.
The value of this business opportunity is in the data but that data is dependent on the people who will provide it. To get the data, a robust, capable and highly valuable service must be delivered for free, or almost free, to those collecting it. Once the data is in the database, the potential value of the data is only limited by creativity applied to planning, preparation and analysis. There is a saying in the military that bullets win battles but logistics win wars. For Aftermath, data wins the war logistical challenges realized at the individual level all the way to FEMA, or internationally.
Executive Summary
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In The News
Presentations
Executive Summary (4.11.22)
Right Team
The goal is to keep the team small in order to maximize profitability. This means utilizing contractors for projects and offshore development unless an investor was to bring a development team to the situation. A small team means a quicker ROI and an opportunity to grow and sell the platform in the next few years for a maximum valuation.
Eron Iler
Eron is the inventor and visionary for the mobile app solution to disaster and emergency data issues. At 49 he is a seasoned entrepreneur, business owner, and leader. As co-owner of three small technology companies, he has a broad general understanding of technology and how it can be utilized to solve problems. Through this experience, he realized the value of data and how solving several public safety issues can also generate a very large and valuable data set.
Darryl Arnold
As a technologist, Darryl bridges the gap between deep technical requirements and creative idea people. He currently manages the infrastructure and is responsible for finding and implementing the right technology to support the concept of the mobile app being a global tool for everyday use, not just a disaster management tool.
Financial Opportunities
Recurring Revenue
Projecting the financial benefits of a virgin industry is bit difficult but exciting none the less. In the short-term, the opportunities are significant from download revenue. Revenue can be realized through small fees for millions of people or higher monthly fees to NGOs, Gov and enterprise companies utilizing the PubSafe web portal to manage, track and dispatch their teams globally. With an investment in social media marketing, creating a viral solution under the stress of a major storm or event is feasible. As features are added to support special interest groups, debris removal, GPS asset tracking, and organizations like the Louisiana Cajun Navy, per rescue organizations or other supporting groups, adoption will increase with dependency.
The Value In the Data
The long-term value is the data itself. Utilizing the data to improve disaster response and reduce cost through improved efficiency, means organizations can and the government can make every dollar go further. Government agencies can be more efficient and integrate with other technologies such as GPS tracking to save money and lives. Insurance companies can better understand the issues faced which may not impact them directly but represent
Advertising
There is a tremendous opportunity for advertisers to build their brand during disasters and drive revenue. By knowing the help that is needed in certain areas, stores such as Home Depot can update customers in real-time of available or incoming supplies. Hospitals can communicate open beds and capacity to bring more patients through the door. Restoration companies like Serve Pro can make their services readily available. There is almost an infinite opportunity to connect people in need with suppliers in a local area in real-time.
Financial Projections
Projections provided are an estimate of what can be accomplished with the right features in the mobile app, social media marketing, and disaster conditions. A significant ROI can be achieved in one week with a major hurricane. One million downloads is not unrealistic for a major storm, flood or blizzard. The overhead comes in the form of continued offshore development, social marketing, UI design and sales. Portal access and functionality
BIG PICTURE – Presentation (full version)
Part 1
Part 2
